For months now this advertisement has been up all over Kuwait. Only now do I realize what it means. The ads are used to advertise the new billboards! Concord is an advertisement company that is trying to improve outdoor billboards in Kuwait. It took me such a long time to realize that even though I pass by that ad like 20 times a day. I never even noticed that those billboards were new. I figured it out when I saw a before and after sign of the mupis (adverts in the middle bank between two roads). The ads are used to attract companies to advertise in the new billboards/mupis. The thing that I need an explanation for is why are the ads still up there? Shouldn’t companies already have advertisements on them by now?
it seems that the available spaces are too expensive..
ps / it also took me a while to figure out what the billboards were..lol
Lol! It’s nice to know that I wasn’t the only one!