As companies hurry to go green in any way they can, McDonald’s is redoing its iconic Golden Arches logo, exchanging the ketchup-red backdrop for relish-green. McDonald’s is doing this to promote a more eco-friendly image in Europe. In recent years the company has warmed to “greener” practices, including environmentally friendly refrigeration and converting used oil into bio-diesel fuel (LINK-LINK). I’ve been noticing that all around Europe. I personally think that the red backdrop looks much better, but since they’re doing this for the cause I don’t mind. Hope to see this in Kuwait!